| 3R Creative caters to businesses who are too big to manage their own marketing and promotions, yet too small to go to more expensive agencies, but also need to develop plans that fit their specific needs. This in turn, can be augmented into a full-blown marketing plan as their business expands. Here at 3R Creative, we have seen a dramatic change in the marketplace and the downturn of our economy in the past couple of years. With the recent failings of General Motors, AIG and other large corporations, this has placed small businesses in a unique position: creating an opportunity to compete for their customers. Creating new opportunities to compete for new customers and clients who are being forced to search for alternative sources of goods and services, is why smaller businesses, such as 3R Creative, are thriving.
We have found that smaller businesses seem to believe they can't afford a professional, creative, marketing firm; but in reality, we believe they can't afford not to. This type of environment is a business necessity that will allow your company to not only compete, but to grow your business in the right way. 3R Creative will assist you to develop a comprehensive marketing approach that fits your business needs, while enhancing your image and ability to better serve your existing customer base; while at the same time, expanding your capacity to grow into new markets.
3R Creative is the right size agency for small businesses, and delivers a big agency bang for your buck! 3R Creative uses a methodology that produces high impact marketing without the high price-tag. 3R Creative knows how to get to the essence of your marketing challenge, to achieve measureable results for your business.
The following is an outline of the process we use to approach your marketing challenge...a very organized and effective way of getting to the essence of marketing goals and objectives. The information gained by this approach allows for a comprehensive and confident manner in which to develop your marketing plan.
Overview
The Marketing Action Plan (MAP) is conducted to achieve three general objectives:
1. To give you an objective and outside view of your marketing efforts and marketing opportunities;
2. To combine your research and information with the existing body of primary and secondary research available in the marketplace;
3. To analyze and recommend options that you may pursue to market your products and services.The MAP should not be construed as a finished marketing plan, but rather an objective situation analysis and "shopping list" of options available to you. The final report can then beexamined and developed into a Comprehensive Marketing Plan.
Objective
The primary objective of the MAP is to allow us to exchange information about the many areas that impact on the marketing process. We will maintain an objective point of view, using facts, data and other relevant observations to provide you with positive, goal-oriented and profitable recommendations.The completed MAP will give you a "total picture" of your business from a marketing standpoint -- what we call the client's "marketing concept." The marketing concept, which is a clear ordering of consumer needs, how the company can satisfy those needs, and the marketing communications tools to bring the buyers and sellers together, which is key to the success of any marketing plan.The MAP process is a creative, fun and leads to cost savings as your marketing plan develops!
Strategy
We could employ the following methodology in the development and completion of the MAP:
1. An Executive Audit, where we confer with top officials and key personnel to learn about the organization, its goals and priorities, personal and company perceptions of the marketing challenges, etc. All interviews are confidential and interview results are reported anonymously.
2. Information Gathering, where we will gather all research, advertising and marketing documents, annual reports, sales literature, etc. for review and analysis.
3. An Internal Market Tour, (where necessary) where we tour the offices to meet the other people who make up your organization. Manufacturing, production and quality control information, where applicable, will be collected, and employee and line management perceptions will be gathered. In addition, if possible, we would like to interview current clients for information regarding their decision process to contract you and the benefits they have enjoyed as a result.
4. A Competitive Analysis, where we can determine the different levels of competition you face, investigates specific competitors, and will gain insight as to how your competition will affect and be affected by your marketing efforts.
5. The Segmentation and Target Market Selection process, where the agency will use the information gathered to determine the different segments of the total market available for targeting by your company's marketing efforts.
6. A Needs Analysis, where we would match the needs and wants of your prospective customers to the products and service you are offering to the marketplace.
7. The Recommendations Process, where the we would outline specific strategies to meet your marketing objectives, marketing tools to be used, the steps we would take to execute the strategies, and the methods used for analysis and determination of marketing effectiveness.
8. Presentation of the Final Report, containing the following sections:
EXECUTIVE SUMMARY CLIENT/MARKET PROFILE
- Executive Audit (complied results)
- Client Data
- Other Research
COMPETITIVE ANALYSIS
MARKET SEGMENTS AND NEEDS
OTHER RELEVANT OBSERVATIONS
SUMMARY
RECOMMENDATIONS
- Objectives
- Strategies
- Tactics
- Rationale
- Execution
Any relevant exhibits and appendices are attached to the actual report.
To find out more about the Marketing Action Plan and pricing plans please CLICK HERE.
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